Portrait photography can help show everyone you need to your best you. Weather its for linked-in, Facebook or if you need head shots for the office. The best portrait will show the world the best you and get your business looking as professional as ever.
Nowadays everyone has a good friend or an uncle with a “nice camera” While this might sound like enough. Really a trained eye for beauty and light are far more important than the equipment used. Im sure everyone has seen the billboards with the iPhone pictures that look amazing. This is a prefect example of how a good eye can trump a hobbyist with some expensive gear.
To get some more in depth understanding on the topic check out this wikipedia article.