Garment Photography
Im often approached about garment photography. This is a photography style that is a subset of fashion photography that focus is on apparel. I this post Im focusing on flats. These shots can be a pretty challenging undertaking. Each article takes its own effort and time to get perfect. Unlike solid unform objects with flats (see below) it is necessary to steam every wrinkle out of each item. I then lay the garment down on a clean white surface. Once it is laid down I take as much time as necessary to flatten every crease and make sure the item is laid out perfectly. Once this is done Its time to shoot it. This is done from above usually from a ladder or if your lucky a tall tripod.
After I get a good capture then the fun part starts. Retouching. It can take up to an hour per image at least with some of these shots. Sometimes I get lucky and Ill only have to spend about 30 minutes to get the desired final image but its rare.
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